Cetaphil

Cetaphil is a major dermatologist-recommended skincare brand that is a staple for many. With the launch of three new sensitive-skin formulations online, at Walmart, and on Amazon, they created a series of paid media ads to build awareness.

With their creative team, I developed a series of paid ad headlines and captions for Meta, YouTube, Snapchat, and TikTok to help drive in-store and online sales. All copy had to meet both internal guidelines and government regulations, so extra care was taken to ensure everything was accurate, compliant and backed by approved claims.

cetaphil.com