Content is the lifeblood of any modern brand. As a content strategist, I've helped companies plan, develop, and manage content that keeps audiences keen and coming back for more. Instagram, Facebook, Pinterest, RedNote, YouTube, LinkedIn... you name it, I've probably made content for it.

Your brand's verbal identity is just as crucial as its visual profile. It's the language, tone, and messaging that distinguishes you from the crowd. I help brands nail down the foundations that verbally demonstrate what they’re about and why people should care.

Through strategic verbal identity development, we'll establish a tone and style that truly embodies your brand's personality and how you can wield it to your benefit.

Every great brand starts with a good idea, but making it customer-facing is a whole other beast.  From finding the perfect name and defining your story to crafting a catchy tagline and outlining your mission, values, and personality, I help brands figure out who they are and what makes them tick. Think of it as laying the building blocks for a brand that's memorable, authentic, and full of character.

Your website might not be someone's first introduction to your brand, but it can certainly leave a lasting impression (for better or worse). From catchy headlines and engaging web copy to clear UX copy and buttons people actually want to click, I help make sure your website sounds like your brand, makes sense to your audience and is a breeze to use.

Whether it's words on screen or a voice doing the talking, a good script has about 2.5 seconds to snare its audience. I'm here to sweat the small stuff, including labouring over every word and getting the timing just right to create scripts that sound natural and keep people watching.