Cherie is owned by Chinese tech giant Bytedance, they are the straight-talking corner of the beauty, skincare and wellness industry. Their platform invites experts and everyday people to share their experiences on everything from hairsprays, facemasks to moisturizers. I collaborated with their editorial team to showcase community loved products, helpful beauty guides and share up and coming beauty-related stories to keep users in the know. Cherie closed its doors in April of 2021.