JIA Group

JIA Group is one of Hong Kong's leading F&B groups. Their portfolio includes favourite haunts such as Duddell's, 208 Duecento Otto, Louise, Potato Head, Old Bailey, Meen and Rice, Cha Cha Wan, Mak Mak, and Commissary.

In collaboration with JIA's marketing team, I've worked on numerous projects spanning across their diverse range of outlets. My scope of work has included crafting brand stories, press releases, chef profiles, promotional materials, speeches, blogs, newsletters, social posts, and web copy. The project continually challenged me as I adapted different voices across several beloved eateries.

jiagroup.co