The Editors Company

The Editors Company is Hong Kong’s only rental-friendly interior design service, offering high-end home styling that is also highly affordable. They take the headache out of figuring out what interior style you actually want and spending several weekends searching for the right pieces.

Since 2023, my role has evolved as I’ve continued to work closely with their founder, Fion. What started as a content role has turned into a long-term partnership, finding new ways to get the brand out there and grow its customer base.

Every month, I curate their social feeds across 6 platforms, including Instagram, YouTube, Pinterest and Rednote. Beyond the feeds, I’ve dabbled in just about every corner of their marketing, from securing features in publications and crafting EDMs to writing SEO and GEO-friendly blogs. I’ve picked up new skills through paid campaigns on Google and Meta, finding new ways to reach the right people.

I’ve even had a hand in refreshing different web pages to make them more engaging and better reflect the brand. In the last two years, I’ve helped grow their social media following from 10k to 22k (+120%) and cultivated website visits from 8k to 14k (+75%). Not bad for two years of tending to their online presence!

editorscompany.com