V Cycle is a social enterprise tackling Hong Kong’s environmental issues from a unique point of view, their founder Eric Swinton has found a way to work towards a better future on both an ecological level and a human one.
As V Cycle launched its brand new initiative, they underwent a re-branding. During this phase, I assisted in writing their brand story, web copy and case studies. On their website, we aimed to simplify the message to keep readers engaged whilst also emphasising the need to take action.