lululemon
I’ve had the pleasure of working with lululemon several times throughout my career, first was when they arrived in Hong Kong, in which I helped to announce their arrival with a video that would set the tempo for their inauguration. Shortly after, I had the chance to work with them again on their Asia recruitment video, in which I assisted in the production and crafting dialogue that would help express the brand's values to potential new hires. Most recently, we teamed up again to refine their sales messaging across APAC and I was tasked with crafting OOH copy and a messaging hierarchy toolkit for their 'Get Into It' campaign.
Photography by Laurent Segretier | Videography by Simon Nichol