New Balance
Across seven different campaigns and seasonal collection launches, I assisted in crafting copy for a myriad of New Balance marketing initiatives when working at Constant. Inspired by the craft, detailing and motifs of the shoe, visual narratives were crafted with influencers and your everyday sneakerheads to help showcase the diverse communities in tune with the brand. Whilst every campaign strongly differed from the last, my role always included packaging content to be used in a variety of global markets and crafting the copy that was to be featured on social media and in-stores. A content hub was also launched to showcase the New Balance stories collected over time.
Design by Yaki Man | Directed by Tom Gould | Photography by Laurent Segretier