AVE

Think back to the era when 50 Shades of Grey was dominating the headlines and the topic of sexual health and female pleasure started to thaw. This Danish client came forward looking to carve out a new niche in the sex toy industry. Whilst luxury brands already existed in the market, there was a clear trend of pink toys and double entendres.

AVE saw an opportunity to build a brand that was both tasteful and didn’t shy from the taboo, a sex toy you could leave on your nightstand with some pride. From crafting the brand story, web copy, product names, and descriptions to curating brand touchpoints and assisting with photo shoots, I worked alongside the brand agency, Constant, to build a brand focused on stunning design and otherworldly pleasure.

AVE has since ceased operations.

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My role

01
Brand story & verbal identity

02
Web & UX Copy

03
Product descriptions & packaging copy

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