As 50 Shades of Grey made sexual health and raunchy escapades more mainstream, a client came forward looking to carve out a new niche in the sex toy industry. Whilst luxury brands already existed in the market; there was a clear trend of pink toys and double entendres.
Working with the team at Constant, we saw an opportunity to build a brand that was both tasteful but also stripped away the taboo. From crafting the brand story, product names, product descriptions, curating brand touch points and assisting on photo shoots, together we were able to build a brand from the ground up that focuses on stunning design and otherworldly pleasure.
Photography by Laurent Segretier | Design by Yaki Man