I’ve had the pleasure of working with lululemon several times throughout my career, first was when they arrived in Hong Kong, in which I helped to announce their arrival with a video that would set the tempo for their inauguration. Shortly after, I had the chance to work with them again on their Asia recruitment video, in which I assisted in the production and crafting dialogue that would help express the brand's values to potential new hires.
Most recently, we teamed up again to refine their sales messaging across APAC and I was tasked with crafting OOH copy and a messaging hierarchy toolkit for their 'Get Into It' campaign.
Hong Kong is a beautiful collision between old and new, a place of timeless traditions and strides in innovation. The tempo of the city is set in its vast and diverse choices, every path leading you to a fork in the road. Just like the lifestyle here, the personalities that exist in the city are unique to Hong Kong. We launched our very first store in Hong Kong dead center in the hub of the city, IFC Central, and explored the city alongside four locals to uncover what it is exactly that made them #choosehongkong
Join Hong Kong store manager Shu, brand manager Ash, educator Crystal, shanghai community connector Flora and operations solutions manager Victor as they live the law of attraction in their jobs and lives working for lululemon asia. #joblove
Photography by Laurent Segretier | Videography by Simon Nichol