lululemon

I’ve had the pleasure of working with lululemon several times throughout my career; the first was when they arrived in Hong Kong, and I helped announce their arrival with a video that set the tempo for their inauguration. Shortly after, I had the chance to work with them again on their Asia recruitment video, where I assisted with production and crafted dialogue to express the brand's values to potential new hires.

Most recently, we teamed up again to refine their sales messaging across APAC, and I was tasked with crafting OOH copy and a messaging hierarchy toolkit for their 'Get Into It' campaign.

lululemon.com