As part of my role as Content Strategist at Constant, I had the opportunity to work with Nikon Asia for over 3 years. To stake their claim in a world where mobile photography has become increasingly popular, I worked with Nikon to create a monthly series of articles that could engage a new generation of aspirational storytellers. Every month, I was tasked with engaging new photographers globally and working with them to deliver both original content and re-purposing existing works in a new way.
This project included interviewing photographers and crafting detailed narratives before packing the editorial with social feeds for Nikon Asia. There was a massive focus on emerging photographers whose stories were yet to see the light of day. While some focused on the technical aspects of photography, others were crafted to spark a sense of creativity.