JIA Group is one of Hong Kong's leading F&B groups. Included in their portfolio are favourite haunts such as Duddell's, 208 Duecento Otto, Louise, Potato Head, Old Bailey, Meen and Rice, Cha Cha Wan, Mak Mak and Commissary.
In collaboration with JIA's marketing team, I've worked on numerous projects spanning across their diverse range of outlets. My scope of work has comprised of crafting brand stories, press releases, chef profiles, promotional materials, speeches, blogs, newsletters, social posts and web copy. This project continues to challenge me as I work to adapt different voices across a multitude of beloved eateries, on several platforms.