Cerruti 1881 is the answer to fast fashion, founded in 1967 by Nino Cerruti; this fashion house is truly enduring. Their philosophies are the same they always have been - timeless, classic, made with attention to detail.
Their biggest challenge is to stay relevant to the modern fashion consumer and package their heritage in the right light. After a workshop with their team, the course was clear; to adopt a narrative online that highlighted the characteristics of who a 'Cerruti Man' is. Working as a Content Strategist at Constant at the time, I assisted in developing a new visual direction that was also paired with a bolder copy. This direction carved an avenue for a new look online and a stronger, more distinctive tone of voice.
Select photography by Laurent Segretier