Cerruti 1881

Cerruti 1881 is the answer to fast fashion, founded in 1967 by Nino Cerruti; this fashion house is truly enduring. Their philosophy remains the same as it always has been: timeless, classic, and made with attention to detail. 

Their biggest challenge at the time was staying relevant to the modern fashion consumer and presenting their heritage in the right light.  After a workshop with their team, the course was clear: to adopt a narrative online that highlighted the characteristics of who a 'Cerruti Man’ is. As a Content Strategist, I helped develop a new visual direction paired with bolder copy. This direction carved an avenue for a new look online and a stronger, more distinctive tone of voice.

cerruti.com