New Balance

Across seven campaigns and seasonal collection launches, I helped craft copy for a range of New Balance marketing initiatives. Inspired by the shoe's craft, detailing, and motifs, I crafted visual narratives with influencers and everyday sneakerheads to showcase the brand's diverse communities.

While each campaign differed, my role always included packaging content for global markets and creating copy for social media and in-store use. I also launched a Tumblr content hub to showcase the New Balance stories collected over time.

Design by Yaki Man | Directed by Tom Gould | Photography by Laurent Segretier

storiesofexcellence.tumblr.com