Wrangler

Originating from Wrangler India, the True Wanderer concept became a widely popular event for the brand. Tasked with taking the concept to the rest of Asia, Wrangler now needed a regional campaign that would speak in one voice across several diverse markets.

From calling for submissions to selecting ten motorcyclists in each market to embark on this all-expenses-paid ride out, the campaign needed content to keep it alive every step of the way. Along with crafting copy for the True Wanderer microsite, Wrangler needed a content toolkit and operational guidelines so each market could operate independently with ease. To generate media buzz, we also crafted and shared several press releases to maximise exposure.

wrangler.com