Home Kong is an online publication and e-commerce store that focuses on the who, what and where of Hong Kong. With a focus on culture, the people of the city and some tongue in cheek subject matter, I’ve assisted in Home Kong’s editorials and social media efforts.
Its online community has been growing organically, with Instagram focusing on striking user-generated content to supplement stories of the city. On top of that, I assisted in the launch of Home Kong Marketplace, an online store which houses their signature Home Kong brand and YFVR.