Eu Yan Sang showcases the unspoken gestures of love in this Chinese New Year Campaign, an occurrence all too common within Chinese families. The 138- year old health brand bridges the gap between generations in this heartwarming campaign which featured online, across social platforms, print media and MTR advertisements. My role in this project included prop styling for all the visuals produced, from sourcing the elements that make up an authentic home to recreating the true sentiments of Chinese New Year on set.
Love is in the small details. There may not be big hugs and open praise, but mum would selflessly save the best piece of the fish to express her love for you. This Chinese New Year, cherish these little gestures of love for the smallest gestures are the ones that mean the most.
Press Coverage
Tim Ho - Creative Director | Tem Hansen - Strategy Director | Paul Lam - Business Director | Debbie Poon - Senior Designer | Kyle Chiu - Account Manager | Olivia Chan - Graphic Designer | Azusa Hyde - Producer | Candice Dain - Production Assistant | Leungmo - Photographer | Ann Woo - Photographer | Marie Bouveron - Videographer | Alice Ngan - Food Stylist | Emily Wordsworth - Prop Stylist | Jaime Smith - Makeup Artist | Carol Au - Hair Stylist | Molly Austin - Wardrobe Stylist