Matchali

Matchali is Hong Kong's first matcha-centric brand, brewing both contemporary and traditional flavours with matcha sourced from Uji, Kyoto. They serve in stores across the city and online, letting customers enjoy the same great tastes at home.

Along with helping craft their brand story, I've worked on Matchali’s product descriptions, blog posts, press releases, newsletters, taglines, and educational materials to help customers better understand the benefits of matcha.

matchali.com