Matchali is Hong Kong's first matcha-centric brand, brewing both contemporary and traditional flavours with matcha sourced from Uji, Kyoto. Serving in stores around the city and online, allowing customers to experience the same great tastes at home.
Along with helping to craft their brand story, I've worked on Matchali’s product descriptions, blog posts, press releases, newsletters, taglines, and educational materials for customers to better understand the benefits of matcha.