Lane Eight

LANE EIGHT was founded by two brothers who are footwear industry veterans; they saw an opportunity to approach fitness and movement from a more inclusive standpoint. Creating a shoe for the everyday athlete that doesn’t skimp on style or performance, they have carved out a new market in performance footwear.

I worked with Lane Eight as they built their brand, helping create the tone of voice, brand story, and web copy. I later collaborated with their creative team to craft social copy and blog content.

Unfortunately, Lane Eight has since closed.