LANE EIGHT was founded by two brothers who are veterans of the footwear industry; they saw an opportunity to approach fitness and movement from a more inclusive standpoint. Creating a shoe for the everyday athlete, that doesn’t skirt on style or performance, they have carved a new market in performance footwear.
My role with LANE EIGHT began as they were building their brand, I worked with their team to create the brand’s tone of voice, brand story and web copy. I have gone on to collaborate with their creative team in crafting social copy for their daily Instagram posts and blog content.